During this 194th episode of “Marketing Today,” host Alan Hart interviews Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber. Before Uber, Frisch served as chief marketing officer of GSN Games and Snapfish. Frisch was named to Forbes’ CMO Next List 2019: 50 Game-Changing Marketing Leaders. Frisch discusses …
Continue reading “Historic Ad Fraud at Uber with Kevin Frisch”
Predictions: Channel attribution will stumble as tracking limitations break measurability and show artificial performance fluctuations. Campaign efficiency will lose clarity as retargeting efficacy diminishes and audience alignment blurs. Customer experience will falter as marketers lose control of frequency capping and creative sequencing. Worth reading this post, it covers a lot of ground regarding Cookies, Intelligent Tracking Protection and …
Continue reading “The state of tracking and data privacy in 2020”
There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies by Seb Joseph on Digiday The demise of third-party cookies could be a blessing in disguise for publishers. The head of product development and insights at a publisher says, “lots of agencies ask if they can use our data. …
“Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Privacy legislation, such as Europe’s GDPR and the recently enacted CCPA in the U.S., amount to a new age of stringent data collection, with consumer consent being essential – data needs to …
Continue reading “The Future of Premium Programmatic: Scaling Zero-Party Data”
This is a statutory code of practice prepared under section 122 of theData Protection Act 2018. It provides practical guidance for thoseconducting direct marketing or operating within the broader directmarketing ecosystem. It explains the law and provides good practicerecommendations. Following the code along with other ICO guidancewill help you to comply with the GDPR and …
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“There’s been a persistent under-engagement by big publishers in the technology around their online businesses,” said Don Marti, a strategist for browser company Mozilla. The tide is turning, though, he said, noting, “The forward-thinking publishers are interested in establishing some kind of a common enabling tech front on web technologies and the organizational aspects of …
The Norwegian Consumer Council urges companies that rely on digital advertising to look towards alternative solutions to the currently domineering online advertising system, such as technologies that do not rely on widespread sharing and collection of personal data. The situation is completely out of control. In order to shift the significant power imbalance between consumers …
Continue reading “New study: The advertising industry is systematically breaking the law”
“Google announced that third-party cookies would be blocked in Chrome within two years, at which point they will be effectively dead for all use cases. [..] The removal of view-through attribution in particular is likely to cause the biggest change to media buying habits as it is a mainstay of most digital display measurement. [..] …
Human individuals’ privacy is the core construct of the 5th Internet and the individual can control access to and ownership of every form of their own data. They can also “signal” their demands for privacy – just like putting on clothing in the physical world – by having software agents interact with content and services …
Continue reading “The Fifth Internet, and Why We Need It – Part 1”