“Fraud is priced in” is one of the most common reasons cited by marketers and media agencies to justify continuing to buy digital media, despite knowing there is ad fraud. They’re OK with there being ad fraud, because they got lower prices. But this misconception is causing marketers to spend even more on fake ads …
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Brave filed a complaint to the European Commission against 27 Member States for failing to adequately implement the GDPR by under resourcing their DPAs. Two years after the GDPR was first applied, the GDPR is now in danger of failing. Today, Brave reveals why: the governments of EU Member States have not given data protection authorities …
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Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …
It’s painful having to navigate the privacy consent forms for online services, and that’s before being able to find what you’re looking for from the endless permutations on offer. For the cash rich – time poor have long employed personal assistants to relieve them of this chore. But what about the rest of us? In …
Continue reading “Empowering Personal Data For Exponential Economic Growth”
A 2-part blog series for anyone interested in the protections that exist for customers who chose to access their financial data through third-party providers. We hope readers will come away with a clearer view of the different roles of businesses involved in open banking. Part I is about the ‘data retrievers’ — account information services …
From a privacy perspective Microsoft Edge and Yandex are qualitatively different from the other browsers studied. Both send persistent identifiers that can be used to link requests (and associated IP address/location) to backend servers. Edge also sends the unique hardware identifier of the device to Microsoft, and Yandex similarly transmits a hashed hardware identifier to …
Continue reading “The Best and Worst Browsers for Privacy, Ranked”
How business model evolution can and will help to overcome the trust challenge for corporations Traditional business models have largely been built on the expectation that customers will pay upfront for a product or service. The more explicitly we can tie payment to impact achieved, the more successful we will be in restoring trust. Today’s …
Gartner isn’t saying marketers will stop trying to create relevant and tailored content and campaigns for prospects and customers. However, the Gartner report finds leveraging personal data on each customer journey stage backfired and has “failed to meet marketers’ ambitions,” leading to consumers rejecting brand outreach. “Personalization is fluid and will continue to evolve. We …
Continue reading “Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025”
During the Digiday Publishing Summit Europe in Dubrovnik, Croatia, this week, over 150 media industry execs shared the challenges they face navigating the current privacy-focused environment. General conclusions included Lack of awareness of how GDPR and CCPA will impact the industry Increasing power of the browser provides the incentive for publishers to unite Shared ID …