The first vending machine where you pay with data. While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world’s first vending machine where products are paid for with data. You can buy a smoothie with …
Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party DataBlog: On Zero Party Data and the Dangers of consent-based MarketingBlog: Can you build trust through offering privacy? In this Session Gam Dias (Host) 3PointsDIGITAL LinkedIN Celine Takatsuno Gracepoint Inc. LinkedIN Sergio Maldanado Privacy Cloud …
Continue reading “Broken: Realigning the Business of Personal Data”
A thought that has been simmering for a few days now, if consumers want privacy, that seems to imply they don’t have it today. If they don’t have privacy – in an age where those complaining live, fully clothed and made up, in gated communities, behind doors with locks, in rooms with doors, with their …
Continue reading “Why Privacy for Profit: Can you build trust through offering privacy?”
What Are Anti-Rival Goods? Last week I had the pleasure of speaking with Pekka Nikander, Professor of Practise, Aalto University in preparation for our MyData presentation in December 2020. Pekka and his team have been researching why conventional markets for trading in data have failed due to data being an ‘Anti-Rival Good”. Watch this 5 …
The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
According to survey results shared exclusively with Axios, Americans broadly want more control over what happens with their personal information and think that existing tools seem outdated and should be easier to use. But when you look a little deeper, you find that the polls are commissioned by companies selling privacy tools. The real behaviors …
Continue reading “Americans’ data privacy frustrations – but do you believe the polls?”
A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. Company Norwich Union Insurance (General, Life, Wealth and Auto Recovery) . Charter Develop projects to commercialize the available data Plan Hunt down all facets of customer data, and give customers transparency into what we knew, …
Continue reading “A customer dialogue that will grow into a trusted relationship”
B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …
Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …