Human individuals’ privacy is the core construct of the 5th Internet and the individual can control access to and ownership of every form of their own data. They can also “signal” their demands for privacy – just like putting on clothing in the physical world – by having software agents interact with content and services on their behalf. These agents are built for the user and not built by ad tech companies – so their primary purpose and priority is to serve the human individual and not to help adtech companies make more money.
The Fifth Internet, and Why We Need It – Part 1 by Dr. Augustine Fou – Ad Fraud Investigator