“There’s been a persistent under-engagement by big publishers in the technology around their online businesses,” said Don Marti, a strategist for browser company Mozilla. The tide is turning, though, he said, noting, “The forward-thinking publishers are interested in establishing some kind of a common enabling tech front on web technologies and the organizational aspects of that.”
Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie by Lara O’Reilly at Digiday