Apple’s iOS 13 update, released in September, includes regular reminders when apps are sucking up a user’s location data. The pop-up gives a user a chance to choose from the following options: allowing data collection at all times, or only when the app is open — or only one time. Four months in, ad tech …
Continue reading “Apple’s new privacy features have further rattled the location-based ad market”
“Devices are cooling down as tech’s elite moves on to less tangible signifiers of wealth and luxury. As the majority of the U.S. arrives at a smartphone-saturated future, Silicon Valley is neck-deep in a backlash against it. Perhaps more than anyone else, those who work in technology are doing their best to back off in …
Continue reading “Tech’s Rich and Powerful Are So Over Their Gadgets”
How Can Privacy be Profitable? For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitable?’ Chasing the goal of profitability through privacy, I curated the Privacy Conference at Web Summit 2019. I attended sessions …
TribalData says “A reason why advertisers are licensing tools such as Data Management platforms (DMP) and manage their digital campaigns in-house has some explanation around the value of DATA. The control & ownership of data is crucial. Tribaldata’s community wants to highlight to the advertising ecosystem the important asset of the user behavior data. Data …
“Some of the UK’s most popular health websites are sharing people’s sensitive data — including medical symptoms, diagnoses, drug names and menstrual and fertility information — with dozens of companies around the world, ranging from ad-targeting giants such as Google, Amazon, Facebook and Oracle, to lesser-known data-brokers and adtech firms like Scorecard and OpenX. Using …
Continue reading “How top health websites are sharing sensitive data with advertisers”
“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump …
Continue reading “Why marketers should embrace data privacy, not view it as an obstacle”
“Please take the time to watch and reflect upon the most important segment from Singularity ever. Ever. Yet, it was ignored by most because the assumption from all the digital experts and entrepreneurs is that they are going to own everyone’s personal data and use it for their exponential benefit. Wrong. The adtech model is …
Consumers are less likely to share their data this year than they were in 2018, according to a new study by the Advertising Research Foundation (ARF) shared with Marketing Dive. When it comes to privacy policies, those surveyed said they understand why marketers use data for targeted advertising. However, many claimed they didn’t know technical …
Originally written in 2000, this has formed my vision of how a variety of organisations would be able to interact with me through my electronic persona – illustrating how personal information can be stored, accessed, maintained and given behavior. In subsequent years, we have seen an alternative universe where programmatic advertising and the use of …