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Category: Privacy by Design

Privacy-First, context-aware suggestions anticipate, guide and inspire customers

A first in the industry, our new Privacy Board unlocks insights to help brands understand and enhance data protection and privacy policies. Get a detailed view of the privacy timeline in real-time and a full understanding of your tracking compliance, all while being able to talk to an expert. Easily review and make adjustments, depending …

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Harvard Business Review: Why Build in Web3

“A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies — working in what they’re calling a “Web3” model — are proposing a new value proposition to users. In Web3, instead of platforms having full control of …

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NHS data grab on hold as millions opt out

More than a million people opted out of NHS data-sharing in one month in a huge backlash against government plans to make patient data available to private companies, the Observer has revealed. Under the scheme, GP health data for everyone in England, with identities partially removed, would be made available to researchers and companies for …

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Labels for the Digital World – Mapping the International Digital Trust Landscape

Since the beginning of the project in 2019, the SDI has monitored international developments in this field and has been in active exchanges with like-minded organizations. With the growing awareness of the importance of digital trust, more than 50 national and international initiatives are dealing with certification, the development of criteria and labels for the …

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How do we scale the Personal Data Economy?

MyData Plenary Session 10.12.2020 Description: Over the past few years we have witnessed regulators tightening data protection laws, consumers becoming increasingly conscious of their data, industries being built around the sharing of specific data sets (e.g., open banking), and start-ups developing platforms to facilitate the exchange of data. But what does it take to scale the …

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On Zero-Party Data and the dangers of consent-based Marketing

There have been many recent definitions of Zero Party data, centering on the consumers sharing data with a brand as a very deliberate act. There is a gray area in between first party data held in a CRM that is openly declared and actual zero party data volunteered for a specific purpose. This well thought …

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Broken: Realigning the Business of Personal Data

Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party DataBlog: On Zero Party Data and the Dangers of consent-based MarketingBlog: Can you build trust through offering privacy? In this Session Gam Dias (Host) 3PointsDIGITAL LinkedIN Celine Takatsuno Gracepoint Inc. LinkedIN Sergio Maldanado Privacy Cloud …

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Highway to (Digital) Surveillance: When Are Clients Coerced to Share Their Data with Insurers?

Actuaries were the first data scientists. Pooled risk calculations, in the form of insurance underwriting, involved consumers implicitly consenting to their personal data being used – in return, the reduction of premium costs. Data in exchange for money. As technology advances, the data streams we are able to offer, or rather the insurers feel they …

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