Privacy For Profit Blog

The first vending machine where you pay with data. While all the experts are theorising that data is the new […]

Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party […]

A thought that has been simmering for a few days now, if consumers want privacy, that seems to imply they […]

What Are Anti-Rival Goods? Last week I had the pleasure of speaking with Pekka Nikander, Professor of Practise, Aalto University […]

The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A […]

According to survey results shared exclusively with Axios, Americans broadly want more control over what happens with their personal information […]

A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. […]

B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a […]

Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site […]

How Can Privacy be Profitable? For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante […]

This is a detailed and impressive post outlining the many different components required to create a data eco-system that genuinely […]

Our Purpose To enable the banking and authorized sharing of personal data between trusted organizations with the same mobility, transparency […]

Since the Beginning, humankind has sought something for nothing. Data, being both free and priceless satisfies that need. Every action […]

In March 2013, we gathered a few folks who might be open to thoughtful exploration of ecommerce, social media and […]

Originally written in 2000, this has formed my vision of how a variety of organisations would be able to interact […]