Helping people avoid or remove trackers, automate their responses to business-driven User Rights Management platforms, or understand which organizations hold their data, as well as representing them in their exercise of other legal rights.
B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …
From a privacy perspective Microsoft Edge and Yandex are qualitatively different from the other browsers studied. Both send persistent identifiers that can be used to link requests (and associated IP address/location) to backend servers. Edge also sends the unique hardware identifier of the device to Microsoft, and Yandex similarly transmits a hashed hardware identifier to …
Continue reading “The Best and Worst Browsers for Privacy, Ranked”