Gartner isn’t saying marketers will stop trying to create relevant and tailored content and campaigns for prospects and customers. However, the Gartner report finds leveraging personal data on each customer journey stage backfired and has “failed to meet marketers’ ambitions,” leading to consumers rejecting brand outreach.
Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025 by Dom Nicastro on CMS Wire
“Personalization is fluid and will continue to evolve. We just need to strike the right balance between privacy and personalization. To do this, technologies like data management platforms or customer data platforms should be deployed, but marketers are also left hanging because they simply don’t have enough tech expertise in-house such as data engineers and data scientists to make sure their data is of high quality.
