During the Digiday Publishing Summit Europe in Dubrovnik, Croatia, this week, over 150 media industry execs shared the challenges they face navigating the current privacy-focused environment.
General conclusions included
- Lack of awareness of how GDPR and CCPA will impact the industry
- Increasing power of the browser provides the incentive for publishers to unite
- Shared ID solutions may hold the answer, but the technology is not robust enough
- The agency – publisher – advertiser model needs to be re-communicated
‘There is no solution’: Candid thoughts on the cookie demise from European publishers by Lucinda Southern and Lara O’Reilly on Digiday