Apple’s iOS 13 update, released in September, includes regular reminders when apps are sucking up a user’s location data. The pop-up gives a user a chance to choose from the following options: allowing data collection at all times, or only when the app is open — or only one time. Four months in, ad tech sources are reporting the result that some observers had predicted: There’s less location data coming from apps.
The pivot to privacy is roiling the location-based ad market, calling into question its future direction at a time when people are alert about the collection of their geographic information.
Apple’s new privacy features have further rattled the location-based ad market by Seb Joseph