Consumers are less likely to share their data this year than they were in 2018, according to a new study by the Advertising Research Foundation (ARF) shared with Marketing Dive.
When it comes to privacy policies, those surveyed said they understand why marketers use data for targeted advertising. However, many claimed they didn’t know technical industry terms associated with the tactic, such as “pixel tags.”
Promise of personalization has little impact on consumer willingness to share data, study reveals by Dianna Christe