From a privacy perspective Microsoft Edge and Yandex are qualitatively different from the other browsers studied. Both send persistent identifiers that can be used to link requests (and associated IP address/location) to backend servers. Edge also sends the unique hardware identifier of the device to Microsoft, and Yandex similarly transmits a hashed hardware identifier to …
Continue reading “The Best and Worst Browsers for Privacy, Ranked”
How business model evolution can and will help to overcome the trust challenge for corporations Traditional business models have largely been built on the expectation that customers will pay upfront for a product or service. The more explicitly we can tie payment to impact achieved, the more successful we will be in restoring trust. Today’s …
Regulations such as the California Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR) require companies to take a more data-centric approach to security. Instead of focusing simply on protecting data at different layers of the technology, enterprises need to pay attention to securing data through its entire lifecycle—from the moment it …
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Gartner isn’t saying marketers will stop trying to create relevant and tailored content and campaigns for prospects and customers. However, the Gartner report finds leveraging personal data on each customer journey stage backfired and has “failed to meet marketers’ ambitions,” leading to consumers rejecting brand outreach. “Personalization is fluid and will continue to evolve. We …
Continue reading “Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025”
During the Digiday Publishing Summit Europe in Dubrovnik, Croatia, this week, over 150 media industry execs shared the challenges they face navigating the current privacy-focused environment. General conclusions included Lack of awareness of how GDPR and CCPA will impact the industry Increasing power of the browser provides the incentive for publishers to unite Shared ID …
Personal data presents a “privacy paradox,” where users’ concerns aren’t reflected in their behaviors. We need “digital agency” — the ability to own the rights to their personal data, manage access to this data and, potentially, be compensated fairly for such access. Why don’t users care enough to take actions that match their concerns? What …
Continue reading “Why It’s So Hard for Users to Control Their Data”
Clearview AI has apparently mined the internet for billions of photos of people, largely from social media sites and the open web, In theory, you should not have to worry about your social media posts being used in such a fashion. Whether or not posting an image online means you have implicitly consented to the …
Continue reading “Clearer rules needed for facial recognition technology”
Open Banking refers to a specific U.K. organization authorized by the Competition and Markets Authority on behalf of the U.K. government. The broader use of the term open banking refers to the set of laws, technical specifications and implementations around the world to improve the secure sharing of customer financial information, with full approval by the customer. Now, …
Continue reading “Open banking — lessons, challenges and paths forward for new banking services”
Proposal for a Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications) Draft #ePrivacy Regulation