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Data Alchemy, Mythology and the Quest for the Perpetual Data Machine

Since the Beginning, humankind has sought something for nothing. Data, being both free and priceless satisfies that need. Every action we take, each decision we make contributes to a rapidly expanding data universe. In fact the data itself is generating its own data. We are simply cogs in a perpetual data machine. The smartest organizations …

“Anonymized” data really isn’t—and here’s why not

The Massachusetts Group Insurance Commission had a bright idea back in the mid-1990s—it decided to release “anonymized” data on state employees that showed every single hospital visit. The goal was to help researchers, and the state spent time removing all obvious identifiers such as name, address, and Social Security number.87 percent of all Americans could …

Gamsworld – Intentcasting Usecases

Originally written in 2000, this has formed my vision of how a variety of organisations would be able to interact with me through my electronic persona – illustrating how personal information can be stored, accessed, maintained and given behavior. In subsequent years, we have seen an alternative universe where programmatic advertising and the use of …