There is a large ecosystem of four key players that is trading our data and our attention for revenues, at least in the West. As Apple vies for the position of trusted service and hardware provider, Google is ring-fencing the cookie game into its own proprietary stack. IMHO Facebook has screwed its customers and hopefully …
Continue reading “Clash Of The Digital Titans: Apple Takes Trust ‘Premium’”
During the Digiday Publishing Summit Europe in Dubrovnik, Croatia, this week, over 150 media industry execs shared the challenges they face navigating the current privacy-focused environment. General conclusions included Lack of awareness of how GDPR and CCPA will impact the industry Increasing power of the browser provides the incentive for publishers to unite Shared ID …
“There’s been a persistent under-engagement by big publishers in the technology around their online businesses,” said Don Marti, a strategist for browser company Mozilla. The tide is turning, though, he said, noting, “The forward-thinking publishers are interested in establishing some kind of a common enabling tech front on web technologies and the organizational aspects of …