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Clash Of The Digital Titans: Apple Takes Trust ‘Premium’

There is a large ecosystem of four key players that is trading our data and our attention for revenues, at least in the West. As Apple vies for the position of trusted service and hardware provider, Google is ring-fencing the cookie game into its own proprietary stack. IMHO Facebook has screwed its customers and hopefully …

Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval

Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …

Apple’s new privacy features have further rattled the location-based ad market

Apple’s iOS 13 update, released in September, includes regular reminders when apps are sucking up a user’s location data. The pop-up gives a user a chance to choose from the following options: allowing data collection at all times, or only when the app is open — or only one time. Four months in, ad tech …

Apple, Facebook, Amazon preach privacy, but don’t believe the hype

“Lots of the companies that have gotten wealthy from selling us data-collecting devices — or from collecting our data — have learned to talk the talk on privacy. But they’re very often defining privacy in ways that serve their own interests first.” iPhone apps were beaming my personal information to all sorts of tracking companies …

Privacy is not protected, FTC tells Apple and Facebook

‘A federal trade regulator has condemned the largest digital companies for their privacy records, arguing that it is currently “untenable” for consumers to understand and control collection of their own data.’ ‘“Even if consumers can walk through a privacy check-up, the amount of information that you have to process, to figure out what is happening …