“In May, The New York Times announced it was phasing out the use of third-party data for audience targeting in its direct buys by 2021, a year ahead of Google’s cut off for third-party cookie use within Chrome. [..] The Times has built 45 new proprietary first-party audience segments for clients to target ads. Those …
Continue reading “Inside The New York Times’ first-party data play”
During the Digiday Publishing Summit Europe in Dubrovnik, Croatia, this week, over 150 media industry execs shared the challenges they face navigating the current privacy-focused environment. General conclusions included Lack of awareness of how GDPR and CCPA will impact the industry Increasing power of the browser provides the incentive for publishers to unite Shared ID …
There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies by Seb Joseph on Digiday The demise of third-party cookies could be a blessing in disguise for publishers. The head of product development and insights at a publisher says, “lots of agencies ask if they can use our data. …
“There’s been a persistent under-engagement by big publishers in the technology around their online businesses,” said Don Marti, a strategist for browser company Mozilla. The tide is turning, though, he said, noting, “The forward-thinking publishers are interested in establishing some kind of a common enabling tech front on web technologies and the organizational aspects of …