There have been many recent definitions of Zero Party data, centering on the consumers sharing data with a brand as a very deliberate act. There is a gray area in between first party data held in a CRM that is openly declared and actual zero party data volunteered for a specific purpose. This well thought …
Continue reading “On Zero-Party Data and the dangers of consent-based Marketing”
Value-based rules reinforce trust in both companies and consumers. How can we create a set of shared rules and governance models that fulfil the criteria set out in the European Commission’s latest communique, and take into account the European values and on conflicting needs? Let’s start with research, values and the individual’s perspective. In the …
B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …
Understanding MyData Operators focuses on practical aspects of technology and governance to make the operation of infrastructures for personal data easier and more human-centric, with the goal of establishing full interoperability between operators. For the white paper, the group studied examples of products, services and organisations that are in one way or another performing or supporting …
MyData is a human-centric and ethical approach to personal data, which aims at a far, sustainable, and prosperous digital society for all. In order to make this vision a reality, we believe three major paradigm shifts need to take place. We should be able effortlessly, seamlessly and instantaneously to exercise our digital rights when using digital …
“For all the consensus we have managed to build on the need for people to take control over their personal information, entrepreneurs around the world are still struggling to find a working business model that effectively replaces current “dirty data” practices.” The post presents 6 takes on Privacy Privacy as a fundamental, inalienable human right …
“From the individual perspective, GDPR tells me that I’m now ‘in control of my data’. Well, I must have missed that bit. Or does someone really expect me to go to my 300 or so direct suppliers, read their policies, see my data, change or delete it where I need to, and pretend to not …
Continue reading “It’s Time to Start Talking About Co-managed Data”
“The personal data operator plays the role of an intermediary between data sources and data using services within a trust framework or ecosystem with fiduciary responsibility for the individual. It should create trust and open up a user driven market where individuals are both protected and empowered to use the data that organisations hold about …
Continue reading “Discussion Paper What is the MyData Operator?”
This is a detailed and impressive post outlining the many different components required to create a data eco-system that genuinely enables individuals All of the components are listed out and described. Iain has been thinking about this for a long time, so this is a well considered architecture. The My Data Architecture by Iain Henderson …