Value-based rules reinforce trust in both companies and consumers. How can we create a set of shared rules and governance models that fulfil the criteria set out in the European Commission’s latest communique, and take into account the European values and on conflicting needs? Let’s start with research, values and the individual’s perspective.
In the document Shaping Europe’s Digital Future, the European Commission demands that rules such as consumer protection regulations should also be applied to online services. Consumers must be able to trust digital products and services as much as they do other products and services.
According to the researchers, research into value creation models in and is still young, and there is no unified terminology. It is impossible to have a broad social or ethical dialogue because discussions about digitisation and data are laden with technical language. The lack of a research tradition also makes defining the management model difficult. At its simplest, the management model contains the organisation structures, business processes and management rules and principles.
The move to a fair data economy requires co-operation and the active involvement of individuals by Jaana Sinipuro