MyData is a human-centric and ethical approach to personal data, which aims at a far, sustainable, and prosperous digital society for all. In order to make this vision a reality, we believe three major paradigm shifts need to take place.
- We should be able effortlessly, seamlessly and instantaneously to exercise our digital rights when using digital services, aka one-click rights.
- We should not be treated as merely “subjects who need to be protected”, but rather autonomous human beings with the will, agency, opportunities, skills and tools to make use of our personal data – as we like.
- There is a level playing field and fair competition between all sizes of companies, which will replace current virtual monopolies and produce a real choice between good alternatives for people.
MyData Global In Action – Making Human-Centric Data Economy Happen and Making It Right