The world-leading data law changed how companies work. But four years on, there’s a lag on cleaning up Big Tech. “One thousand four hundred and fifty-nine days have passed since data rights nonprofit NOYB fired off its first complaints under Europe’s flagship data regulation, GDPR. The complaints allege Google, WhatsApp, Facebook, and Instagram forced people …
The first vending machine where you pay with data. While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world’s first vending machine where products are paid for with data. You can buy a smoothie with …
Since the beginning of the project in 2019, the SDI has monitored international developments in this field and has been in active exchanges with like-minded organizations. With the growing awareness of the importance of digital trust, more than 50 national and international initiatives are dealing with certification, the development of criteria and labels for the …
Continue reading “Labels for the Digital World – Mapping the International Digital Trust Landscape”
There have been many recent definitions of Zero Party data, centering on the consumers sharing data with a brand as a very deliberate act. There is a gray area in between first party data held in a CRM that is openly declared and actual zero party data volunteered for a specific purpose. This well thought …
Continue reading “On Zero-Party Data and the dangers of consent-based Marketing”
Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party DataBlog: On Zero Party Data and the Dangers of consent-based MarketingBlog: Can you build trust through offering privacy? In this Session Gam Dias (Host) 3PointsDIGITAL LinkedIN Celine Takatsuno Gracepoint Inc. LinkedIN Sergio Maldanado Privacy Cloud …
Continue reading “Broken: Realigning the Business of Personal Data”
The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
” Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let alone new items. Surely this is not due to the lack …
Continue reading “Customer Purchase Intentions – There must be a better way”
Value-based rules reinforce trust in both companies and consumers. How can we create a set of shared rules and governance models that fulfil the criteria set out in the European Commission’s latest communique, and take into account the European values and on conflicting needs? Let’s start with research, values and the individual’s perspective. In the …
B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …