Reading List
Paper: Digitalisation, anti-rival compensation and governance: Need for experiments
Podcast: Masters of Privacy – Marketing Digital y Zero Party Data
Blog: On Zero Party Data and the Dangers of consent-based Marketing
Blog: Can you build trust through offering privacy?
In this Session
| Gam Dias (Host) | 3PointsDIGITAL | ||
| Celine Takatsuno | Gracepoint Inc. | ||
| Sergio Maldanado | Privacy Cloud | ||
| Johanna Álvarez | Barceló Hotel Group | ||
| Sonja Amadae | Amadae.com |
Session Information
Day 1 (Thursday 10th) 14:45 – 16:15 (UTC+0)
Presenters: Celine Takatsuno, Sergio Maldonado, Sonja Amadae, Johanna Alvarez
Session host: Gam Dias
Goal: How can individuals, brands, and media co-create a new normal, embracing ethical and human concerns while accepting economic realities? Join us as we bring together academia, business, and technology to explore a shared future for personal data.
Description: As members of the MyData community, we find common ground denouncing today’s broken business models — dependent on constant streams of personal data, yet offering actual persons no true agency over their own information. That common ground, however, is the easy part.
In an interactive session, we ask the hard questions. ‘Breaking the box’ of data commoditization, we introduce new perspectives, examine present realities, and collaboratively explore a future in which data becomes anti-rival.
Level of detail: General