Skip to content

Category: Privacy in Context

Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025

Gartner isn’t saying marketers will stop trying to create relevant and tailored content and campaigns for prospects and customers. However, the Gartner report finds leveraging personal data on each customer journey stage backfired and has “failed to meet marketers’ ambitions,” leading to consumers rejecting brand outreach. “Personalization is fluid and will continue to evolve. We …

Continue reading “Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025”

‘There is no solution’: Candid thoughts on the cookie demise from European publishers

During the Digiday Publishing Summit Europe in Dubrovnik, Croatia, this week, over 150 media industry execs shared the challenges they face navigating the current privacy-focused environment. General conclusions included Lack of awareness of how GDPR and CCPA will impact the industry Increasing power of the browser provides the incentive for publishers to unite Shared ID …

Continue reading “‘There is no solution’: Candid thoughts on the cookie demise from European publishers”

Why It’s So Hard for Users to Control Their Data

Personal data presents a “privacy paradox,” where users’ concerns aren’t reflected in their behaviors. We need “digital agency” — the ability to own the rights to their personal data, manage access to this data and, potentially, be compensated fairly for such access. Why don’t users care enough to take actions that match their concerns? What …

Continue reading “Why It’s So Hard for Users to Control Their Data”

Draft #ePrivacy Regulation

Proposal for a Regulation of the European Parliament and of the Council concerning the respect for private life and the protection of personal data in electronic communications and repealing Directive 2002/58/EC (Regulation on Privacy and Electronic Communications) Draft #ePrivacy Regulation

White House Tech Chief Calls Europe’s AI Principles Clumsy Compared to U.S. Approach

The European Union released a white paper Wednesday outlining principles for regulating artificial intelligence, similar in nature to a set of principles issued by the U.S. government in January. However, at least one aspect of the EU’s document falls short, according to U.S. Chief Technology Officer Michael Kratsios. White House Tech Chief Calls Europe’s AI Principles Clumsy Compared …

Continue reading “White House Tech Chief Calls Europe’s AI Principles Clumsy Compared to U.S. Approach”

92% of Americans would delete an app that sold their personal information

Most Americans are worried about how companies and governments will use technology like facial recognition and encryption, and how it will affect their data and security, according to a new survey from VPN provider ExpressVPN. “The biggest takeaway,” Li said, “is that Americans have reached a breaking point where they’re uncomfortable with companies liberally collecting …

Continue reading “92% of Americans would delete an app that sold their personal information”

Historic Ad Fraud at Uber with Kevin Frisch

During this 194th episode of “Marketing Today,” host Alan Hart interviews Kevin Frisch, who was recently the CMO of Wag and before that the head of performance marketing, and CRM for Uber.  Before Uber, Frisch served as chief marketing officer of GSN Games and Snapfish.  Frisch was named to Forbes’ CMO Next List 2019: 50 Game-Changing Marketing Leaders. Frisch discusses …

Continue reading “Historic Ad Fraud at Uber with Kevin Frisch”

ICO consultation on the draft AI auditing framework guidance for organisations

The ICO has launched its consultation on our draft guidance on the AI auditing framework. The guidance contains advice on how to understand data protection law in relation to artificial intelligence (AI) and recommendations for organisational and technical measures to mitigate the risks AI poses to individuals. It also provides a solid methodology to audit AI applications …

Continue reading “ICO consultation on the draft AI auditing framework guidance for organisations”

Categories