The Interactive Advertising Bureau’s ads.txt standard is being abused by publishers mislabeling and sharing a “DIRECT” label for account-bidding IDs used in online bidding protocols — with the DIRECT labels being spread out across sometimes hundreds of unrelated websites. This inventory mislabeling creates online advertising Dark Pool Sales Houses, a market behavior that likely violates …
” Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let alone new items. Surely this is not due to the lack …
Continue reading “Customer Purchase Intentions – There must be a better way”
A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. Company Norwich Union Insurance (General, Life, Wealth and Auto Recovery) . Charter Develop projects to commercialize the available data Plan Hunt down all facets of customer data, and give customers transparency into what we knew, …
Continue reading “A customer dialogue that will grow into a trusted relationship”
The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, Research and Markets predicts the industry will grow from $2. billion in 2020 …
Continue reading “What’s behind the hype about Customer Data Platforms?”
“The promised personalization of cord-cutting and algorithms – watching what I want, and only what I want, when I want, for a price that seems appropriate for what I consume – should be paying off big time, right? Then why am I so frustrated?” “[…] streaming services have seen a massive growth. But growth is …
Continue reading “Talking back to the algorithm – why streaming consumers must be given control”
Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …
Continue reading “Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval”
This is a very good article by Michael Corn Chief Information Security Officer at the University of California, San Diego. He runs through the most pertinent issues regarding privacy and the urgent need to address the issues of how personal data is being used without transparency, true governance or how without giving us an iota …
“I decided the following month that I needed to do something different with my life,” Mr. Ramaswamy said in a recent interview. “I came to realize that an ad-supported model had limitations.” Nearly two years after he left Google, he is testing his newfound conviction by mounting a challenge against his former employer. His new …
Continue reading “A Former Google Executive Takes Aim at His Old Company With a Start-Up”
“There was justifiable apprehension as GDPR’s introduction approached, not to mention plenty of blind panic as the clock ticked down. However, two years down the line we now have plenty of research which tells a more positive story. After only a year of GDPR coming into effect, email marketers witnessed a whole host of benefits, …
Continue reading “GDPR: what have we learned so far and where is data protection law going?”