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92% of Americans would delete an app that sold their personal information

Most Americans are worried about how companies and governments will use technology like facial recognition and encryption, and how it will affect their data and security, according to a new survey from VPN provider ExpressVPN. “The biggest takeaway,” Li said, “is that Americans have reached a breaking point where they’re uncomfortable with companies liberally collecting …

The state of tracking and data privacy in 2020

Predictions: Channel attribution will stumble as tracking limitations break measurability and show artificial performance fluctuations. Campaign efficiency will lose clarity as retargeting efficacy diminishes and audience alignment blurs. Customer experience will falter as marketers lose control of frequency capping and creative sequencing.  Worth reading this post, it covers a lot of ground regarding Cookies, Intelligent Tracking Protection and …

Will we just accept our loss of privacy, or has the techlash already begun?

“The future of privacy is likely to be complicated. For starters, no one can even agree what “privacy” means today. Some argue its first obituary was written 21 years ago when Scott McNealy, then CEO of Sun Microsystems, pronounced: “You have zero privacy anyway. Get over it.” That may, technically speaking, be true. A different …

Happy “Data Privacy Day” – Now Read The New York Times Privacy Project About Total Surveillance

The shocking thing about the obvious and growing loss of privacy is how unconcerned everyone is. It’s worth saying again:  every time we blog, tweet, post, rideshare, order from Amazon, rent an Airbnb – or anything that leaves a digital trail – we feed what Shoshana Zuboff calls “surveillance capitalism,” which is the monetization of data captured through monitoring people’s movements …

Apps are sharing more of your data with ad industry than you may think

According to a new report from the Norwegian Consumer Council (NCC). The adtech industry extends across different media, including websites, smart devices and mobile apps, but the NCC chose to focus on how the industry works when it comes to mobile apps. They reviewed 10 Apps: Grindr (dating), OkCupid (dating), Tinder (dating), Clue (period tracking), …