GDPR and CCPA is the baseline for consumer privacy, Graham Williamson says that “…managing user consent will not only become more nuanced i.e. controlling specific service entitlements for which a user agrees to contribute their data, it may also be required to manage a transaction i.e. a value exchange in which the value of the user’ data is exchanged for either money or a service of comparable value. “
Consent – the ‘elephant in the room’ by Graham Williamson, Analyst at KuppingerCole Analysts AG