“The future of privacy is likely to be complicated. For starters, no one can even agree what “privacy” means today. Some argue its first obituary was written 21 years ago when Scott McNealy, then CEO of Sun Microsystems, pronounced: “You have zero privacy anyway. Get over it.” That may, technically speaking, be true. A different question is: have we reached the tipping point when enough people mind?
What’s changed in the past year (this argument goes) is the growing realisation of the sheer scale of what’s happening. One estimate is that there may be 200 or 300 startups, SMEs and entrepreneurs rethinking the ownership and value of data.
“Competitors that align themselves with the actual needs of people and the norms of a market democracy”, says Zuboff, “are likely to attract just about every person on Earth as their customer.”
Now there’s an opportunity.“
Will we just accept our loss of privacy, or has the techlash already begun? by Alan Rusbridger in The Guardian