You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. While many websites offer a way to opt out of targeted advertisements or unwanted emails, we discovered in our recent research that exercising privacy choices isn’t always easy. But that helped us …
Here is what the latest research suggests about our perception of the value of personal data.
The findings revealed that respondents’ willingness to share their home address dropped 10 percentage points, while personal email address dropped 7 percentage points and first and last names were down 6%. Consumers surveyed did not change their mind much about sharing personal data, even if a brand offered to use that information to better personalize their …
Consumers are less likely to share their data this year than they were in 2018, according to a new study by the Advertising Research Foundation (ARF) shared with Marketing Dive. When it comes to privacy policies, those surveyed said they understand why marketers use data for targeted advertising. However, many claimed they didn’t know technical …
“Open Banking came into force in January 2018. It was introduced to shake-up the fundamentals of the UK financial sector by aiming to create competition and foster collaboration. It forces the CMA 9 (the nine biggest UK banks) to open up their APIs to Third Party Providers (TPPs) so they can access users’ financial data …