You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. While many websites offer a way to opt out of targeted advertisements or unwanted emails, we discovered in our recent research that exercising privacy choices isn’t always easy. But that helped us formulate some simple solutions that could make things easier for users around the web.
Website privacy options aren’t much of a choice since they’re hard to find and use by Hana Habib, Lorrie Cranor, Carnegie Mellon University