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Category: User-Experience

A customer dialogue that will grow into a trusted relationship

A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. Company Norwich Union Insurance (General, Life, Wealth and Auto Recovery) . Charter Develop projects to commercialize the available data Plan Hunt down all facets of customer data, and give customers transparency into what we knew, …

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A Commons for Privacy Consent

Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …

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Empowering Personal Data For Exponential Economic Growth

It’s painful having to navigate the privacy consent forms for online services, and that’s before being able to find what you’re looking for from the endless permutations on offer. For the cash rich – time poor have long employed personal assistants to relieve them of this chore. But what about the rest of us? In …

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92% of Americans would delete an app that sold their personal information

Most Americans are worried about how companies and governments will use technology like facial recognition and encryption, and how it will affect their data and security, according to a new survey from VPN provider ExpressVPN. “The biggest takeaway,” Li said, “is that Americans have reached a breaking point where they’re uncomfortable with companies liberally collecting …

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The importance of registration walls for subscription journeys

“One key reason for adding a registration wall is to better understand your audience. Now instead of thinking you have two different users on desktop and mobile, you will be able to link these reading activities together via the user’s email address.In the UK, The Telegraph has also found success with a premium tier of …

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Privacy by design: Securing ecosystems from the outset

Privacy cannot be looked at as an after-thought or a feature but as an integral part of a product lifecycle. Privacy by design means that protection of personal data is thought off at the design stage by the technology engineers. Key features: It is proactive, and not remedial Privacy has to be a default feature …

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Publishers and marketers are mostly absent from key group deciding what comes after the third-party cookie

“There’s been a persistent under-engagement by big publishers in the technology around their online businesses,” said Don Marti, a strategist for browser company Mozilla. The tide is turning, though, he said, noting, “The forward-thinking publishers are interested in establishing some kind of a common enabling tech front on web technologies and the organizational aspects of …

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