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Category: User-Experience

Privacy-First, context-aware suggestions anticipate, guide and inspire customers

A first in the industry, our new Privacy Board unlocks insights to help brands understand and enhance data protection and privacy policies. Get a detailed view of the privacy timeline in real-time and a full understanding of your tracking compliance, all while being able to talk to an expert. Easily review and make adjustments, depending …

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Harvard Business Review: Why Build in Web3

“A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies — working in what they’re calling a “Web3” model — are proposing a new value proposition to users. In Web3, instead of platforms having full control of …

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On Zero-Party Data and the dangers of consent-based Marketing

There have been many recent definitions of Zero Party data, centering on the consumers sharing data with a brand as a very deliberate act. There is a gray area in between first party data held in a CRM that is openly declared and actual zero party data volunteered for a specific purpose. This well thought …

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On a call with a telecom operator executive— should you sell your data?

I like this post because it does a couple of things: Firstly it shows how the ‘data mindset’ works, how a good analyst just looks at data from completely different angles to the average person. Secondly what WhatsApp can do with the trail of data you leave behind. Yet, I am less keen because the …

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Americans’ data privacy frustrations – but do you believe the polls?

According to survey results shared exclusively with Axios, Americans broadly want more control over what happens with their personal information and think that existing tools seem outdated and should be easier to use. But when you look a little deeper, you find that the polls are commissioned by companies selling privacy tools. The real behaviors …

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How Facebook and Other Sites Manipulate Your Privacy Choices

Dark patterns show up all over the web, nudging people to subscribe to newsletters, add items to their carts, or sign up for services. But, says says Colin Gray, a human-computer interaction researcher at Purdue University, they’re particularly insidious “when you’re deciding what privacy rights to give away, what data you’re willing to part with.” …

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The privacy paradox – Investigating discrepancies between expressed privacy concerns and actual online behavior – A systematic literature review

This is not a new post, dating from 2017, but it is worth listing here because of its increasing relevance in our leaky digital world and consumers’ unending quest for pleasure and benefits. “Known as the privacy paradox, it is a documented fact that users have a tendency towards privacy-compromising behavior online which eventually results …

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