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Category: Path to Action

Privacy-First, context-aware suggestions anticipate, guide and inspire customers

A first in the industry, our new Privacy Board unlocks insights to help brands understand and enhance data protection and privacy policies. Get a detailed view of the privacy timeline in real-time and a full understanding of your tracking compliance, all while being able to talk to an expert. Easily review and make adjustments, depending …

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Labels for the Digital World – Mapping the International Digital Trust Landscape

Since the beginning of the project in 2019, the SDI has monitored international developments in this field and has been in active exchanges with like-minded organizations. With the growing awareness of the importance of digital trust, more than 50 national and international initiatives are dealing with certification, the development of criteria and labels for the …

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How do we scale the Personal Data Economy?

MyData Plenary Session 10.12.2020 Description: Over the past few years we have witnessed regulators tightening data protection laws, consumers becoming increasingly conscious of their data, industries being built around the sharing of specific data sets (e.g., open banking), and start-ups developing platforms to facilitate the exchange of data. But what does it take to scale the …

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Broken: Realigning the Business of Personal Data

Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party DataBlog: On Zero Party Data and the Dangers of consent-based MarketingBlog: Can you build trust through offering privacy? In this Session Gam Dias (Host) 3PointsDIGITAL LinkedIN Celine Takatsuno Gracepoint Inc. LinkedIN Sergio Maldanado Privacy Cloud …

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Highway to (Digital) Surveillance: When Are Clients Coerced to Share Their Data with Insurers?

Actuaries were the first data scientists. Pooled risk calculations, in the form of insurance underwriting, involved consumers implicitly consenting to their personal data being used – in return, the reduction of premium costs. Data in exchange for money. As technology advances, the data streams we are able to offer, or rather the insurers feel they …

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Why Privacy for Profit: Can you build trust through offering privacy?

A thought that has been simmering for a few days now, if consumers want privacy, that seems to imply they don’t have it today. If they don’t have privacy – in an age where those complaining live, fully clothed and made up, in gated communities, behind doors with locks, in rooms with doors, with their …

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What is Zero Party Data from PrivacyCloud

“Zero-Party data: a step forward towards market dynamics controlled by demand, and not by supply, as a result of more efficient information flows between people and organizations. A deeper incursion into Customer Centricity and, as a result, into Human Centricity.” “Zero-Party cannot exist without an act of positive will (to expose such information) on the …

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