The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
“..there’s a downside to big data, as it requires aggregating vast amounts of potentially sensitive personal information. Whether amassing medical records, scraping social media profiles, or tracking banking and credit card transactions, data scientists risk jeopardizing the privacy of the individuals whose records they collect. And once data is stored on a server, it may …
Continue reading “Using differential privacy to harness big data and preserve privacy”
I never imagined Warren Buffett weighing in on the Personal Data and Privacy conversation but his ideas regarding value are important to note. Rather than get into a price war, you’re better off keeping your price stable and instead invest in the three things that are more important to customers than price: 1. Relationship. All …
Continue reading “Warren Buffett Says Discounts Are for Dummies”
“The promised personalization of cord-cutting and algorithms – watching what I want, and only what I want, when I want, for a price that seems appropriate for what I consume – should be paying off big time, right? Then why am I so frustrated?” “[…] streaming services have seen a massive growth. But growth is …
Continue reading “Talking back to the algorithm – why streaming consumers must be given control”
Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …
Continue reading “Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval”
” The overwhelming majority of web practicioners have no training, education, or guidance in online privacy. Other professionals assume web development is an organised profession with a defined career path like theirs. It is very, very difficult for highly intelligent people working in law and academia, for whom their careers meant three or four years …
“Across industries, teams with expertise in real-world spaces are rushing into digital ones where they’re novices and pumping huge amounts of user data into new systems. These changes carry the risk that reams of personal data will be mismanaged and vulnerable to exposure. This situation raises two major challenges for many businesses: First, they need …
Continue reading “Have Your Privacy Policies Kept Up with Your Digital Transformation?”
“I decided the following month that I needed to do something different with my life,” Mr. Ramaswamy said in a recent interview. “I came to realize that an ad-supported model had limitations.” Nearly two years after he left Google, he is testing his newfound conviction by mounting a challenge against his former employer. His new …
Continue reading “A Former Google Executive Takes Aim at His Old Company With a Start-Up”
There’s been a shortfall of display ad revenue, first of all, forcing publishers around the world to cut and furlough staff. The New York Times estimated a 55% ad revenue shortfall, which is pretty indicative of what’s going on in the wider market. Live events, meanwhile, are freezing or moving online, and direct buys from …