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Web Summit 2019 – The Privacy Track

How Can Privacy be Profitable? For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitable?’ Chasing the goal of profitability through privacy, I curated the Privacy Conference at Web Summit 2019. I attended sessions …

Data Alchemy, Mythology and the Quest for the Perpetual Data Machine

Since the Beginning, humankind has sought something for nothing. Data, being both free and priceless satisfies that need. Every action we take, each decision we make contributes to a rapidly expanding data universe. In fact the data itself is generating its own data. We are simply cogs in a perpetual data machine. The smartest organizations …

Gamsworld – Intentcasting Usecases

Originally written in 2000, this has formed my vision of how a variety of organisations would be able to interact with me through my electronic persona – illustrating how personal information can be stored, accessed, maintained and given behavior. In subsequent years, we have seen an alternative universe where programmatic advertising and the use of …