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Bottom-Up Data Trusts: Disturbing the ‘One Size Fits All’ Approach to Data Governance

“This paper proceeds from an analysis of the very particular type of vulnerability concomitant with our ‘leaking’ data on a daily basis, to show that data ownership is both unlikely and inadequate as an answer to the problems at stake. We also argue that the current construction of top-down regulatory constraints on contractual freedom is …

The Rhetoric and Reality of Anthropomorphism in Artificial Intelligence

Artificial intelligence (AI) has historically been conceptualized in anthropomorphic terms. Some algorithms deploy biomimetic designs in a deliberate attempt to effect a sort of digital isomorphism of the human brain. Others leverage more general learning strategies that happen to coincide with popular theories of cognitive science and social epistemology. In this paper, I challenge the …

Why marketers should embrace data privacy, not view it as an obstacle

“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump …

Promise of personalization has little impact on consumer willingness to share data, study reveals

The findings revealed that respondents’ willingness to share their home address dropped 10 percentage points, while personal email address dropped 7 percentage points and first and last names were down 6%. Consumers surveyed did not change their mind much about sharing personal data, even if a brand offered to use that information to better personalize their …

Promise of personalization has little impact on consumer willingness to share data, study reveals

Consumers are less likely to share their data this year than they were in 2018, according to a new study by the Advertising Research Foundation (ARF) shared with Marketing Dive. When it comes to privacy policies, those surveyed said they understand why marketers use data for targeted advertising. However, many claimed they didn’t know technical …

Researchers spotlight the lie of ‘anonymous’ data

Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes. The suggestion is that no “anonymized” and released big data set can be considered safe from re-identification — not without strict access controls. “Our results suggest …

Senators Want Facebook to Put a Price on Your Data. Is That Possible?

“Warner’s proposal, introduced with Senator Josh Hawley (R-Missouri), would require companies with more than 100 million monthly users to disclose the types of data they collect about each user and to assess its value. It also includes privacy rules similar to those passed last year in California, where you will soon be able to request …