TribalData says “A reason why advertisers are licensing tools such as Data Management platforms (DMP) and manage their digital campaigns in-house has some explanation around the value of DATA. The control & ownership of data is crucial. Tribaldata’s community wants to highlight to the advertising ecosystem the important asset of the user behavior data. Data …
“Some of the UK’s most popular health websites are sharing people’s sensitive data — including medical symptoms, diagnoses, drug names and menstrual and fertility information — with dozens of companies around the world, ranging from ad-targeting giants such as Google, Amazon, Facebook and Oracle, to lesser-known data-brokers and adtech firms like Scorecard and OpenX. Using …
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Majorities think their personal data is less secure now, that data collection poses more risks than benefits, and believe it is not possible to go through daily life without being tracked. A majority of Americans believe their online and offline activities are being tracked and monitored by companies and the government with some regularity. It …
Most people would agree that we are on the verge of a significant transformation in the global economy, driven by advances in data and analytics. [..] I believe, though, that as we move into an Open Data world, combined with much better data and analytics capabilities, humans will be able to step back from many …
Continue reading “How ‘Open Data’ will tip us towards task-free era”
Businesses, advertisers, commerce always try to persuade people, you know, always try to change people’s behavior and get them to buy something that they didn’t want to buy so there’s nothing new about this. And of course, that’s true. There is nothing new about our desire to persuade each other to do things that we …
Continue reading ““Mark Zuckerberg says ‘Privacy is the future’ very confusing””
“The personal data operator plays the role of an intermediary between data sources and data using services within a trust framework or ecosystem with fiduciary responsibility for the individual. It should create trust and open up a user driven market where individuals are both protected and empowered to use the data that organisations hold about …
Continue reading “Discussion Paper What is the MyData Operator?”
This is a detailed and impressive post outlining the many different components required to create a data eco-system that genuinely enables individuals All of the components are listed out and described. Iain has been thinking about this for a long time, so this is a well considered architecture. The My Data Architecture by Iain Henderson …
You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. While many websites offer a way to opt out of targeted advertisements or unwanted emails, we discovered in our recent research that exercising privacy choices isn’t always easy. But that helped us …
Recommending content, powering chatbots, trading stocks, detecting medical conditions, and driving cars. These are only a small handful of the most well-known uses of artificial intelligence, yet there is one that, despite being on the margins for much of AI’s recent history, is now threatening to grow significantly in prominence. This is AI’s ability to …
Continue reading “Artificial Intelligence Has Become A Tool For Classifying And Ranking People”