Unlike the UK, the US does not have a regulator-led open banking system, meaning that banks, data aggregators and third party fintechs have tussled over the best way to ensure customers can safely and simply share their information. JPMorgan Chase has sent fintechs a letter warning that they will be cut off from retrieving customer …
Continue reading “JPMorgan Chase gives fintechs data access deal deadline”
Predictions: Channel attribution will stumble as tracking limitations break measurability and show artificial performance fluctuations. Campaign efficiency will lose clarity as retargeting efficacy diminishes and audience alignment blurs. Customer experience will falter as marketers lose control of frequency capping and creative sequencing. Worth reading this post, it covers a lot of ground regarding Cookies, Intelligent Tracking Protection and …
Continue reading “The state of tracking and data privacy in 2020”
There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies by Seb Joseph on Digiday The demise of third-party cookies could be a blessing in disguise for publishers. The head of product development and insights at a publisher says, “lots of agencies ask if they can use our data. …
“Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Privacy legislation, such as Europe’s GDPR and the recently enacted CCPA in the U.S., amount to a new age of stringent data collection, with consumer consent being essential – data needs to …
Continue reading “The Future of Premium Programmatic: Scaling Zero-Party Data”
MyData is a human-centric and ethical approach to personal data, which aims at a far, sustainable, and prosperous digital society for all. In order to make this vision a reality, we believe three major paradigm shifts need to take place. We should be able effortlessly, seamlessly and instantaneously to exercise our digital rights when using digital …
“One key reason for adding a registration wall is to better understand your audience. Now instead of thinking you have two different users on desktop and mobile, you will be able to link these reading activities together via the user’s email address.In the UK, The Telegraph has also found success with a premium tier of …
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Nearly all councils in the UK permit at least one company to learn about the behaviour of people visiting their websites. People seeking information about disability, poverty, drugs and alcoholism services are profiled by data brokers on some council websites. 6.9 million people are served by councils that allow data broker LiveRamp to track people …
…we should really enforce the one particular aspects that I truly believe in which is making these, you know, private companies, believe that they have no choice but to have privacy and trust, as a key differentiator in the in their business they really have to invest in that they really have to put the …
The most powerful example came from Rep. Ben Luján (D-NM), who confronted Zuckerberg on the company’s use of shadow profiles — a term for non-user data collection that Zuckerberg was apparently unfamiliar with. “It’s been admitted that you do collect data points on non-Facebook users,” Luján asked. “So my question is, can someone who does …
Continue reading “Shadow profiles are the biggest flaw in Facebook’s privacy defense”