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Tag: Sergio Maldanado

Broken: Realigning the Business of Personal Data

Reading List Paper: Digitalisation, anti-rival compensation and governance: Need for experimentsPodcast: Masters of Privacy – Marketing Digital y Zero Party DataBlog: On Zero Party Data and the Dangers of consent-based MarketingBlog: Can you build trust through offering privacy? In this Session Gam Dias (Host) 3PointsDIGITAL LinkedIN Celine Takatsuno Gracepoint Inc. LinkedIN Sergio Maldanado Privacy Cloud …

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What is Zero Party Data from PrivacyCloud

“Zero-Party data: a step forward towards market dynamics controlled by demand, and not by supply, as a result of more efficient information flows between people and organizations. A deeper incursion into Customer Centricity and, as a result, into Human Centricity.” “Zero-Party cannot exist without an act of positive will (to expose such information) on the …

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My Data Universe: agency and control beyond possession and comprehension

[…] Separately, for all the appeal of Solid “pods” and other Personal Data Stores, there seems to be a conflict between them (requiring an ability to understand, capture, and contain such data) and the unlimited data flows that characterize the post-Internet world. [… ] The Personal Data Universe refers to a vast and constantly changing …

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