Why Gartner Thinks Most Marketers Will Abandon Personalization by 2025
Gartner isn’t saying marketers will stop trying to create relevant and tailored content and campaigns for prospects and customers. However, the Gartner report finds leveraging personal data on each customer journey stage backfired and has “failed to meet marketers’ ambitions,” leading to consumers rejecting brand outreach. “Personalization is fluid and will continue to evolve. We …
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