Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …
Continue reading “Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval”
“Fraud is priced in” is one of the most common reasons cited by marketers and media agencies to justify continuing to buy digital media, despite knowing there is ad fraud. They’re OK with there being ad fraud, because they got lower prices. But this misconception is causing marketers to spend even more on fake ads …
Continue reading “What Are The Economics Of Digital Ad Fraud”
The shocking thing about the obvious and growing loss of privacy is how unconcerned everyone is. It’s worth saying again: every time we blog, tweet, post, rideshare, order from Amazon, rent an Airbnb – or anything that leaves a digital trail – we feed what Shoshana Zuboff calls “surveillance capitalism,” which is the monetization of data captured through monitoring people’s movements …
35% of U.S. households have had a data security problem in the last 12 months, including identity theft, data theft or a computer virus. Only 25% of consumers think companies handle their personal data responsibly. Just 10% of consumers believe they are in complete control over their personal data 69% of consumers believe companies are …
Recommending content, powering chatbots, trading stocks, detecting medical conditions, and driving cars. These are only a small handful of the most well-known uses of artificial intelligence, yet there is one that, despite being on the margins for much of AI’s recent history, is now threatening to grow significantly in prominence. This is AI’s ability to …
Continue reading “Artificial Intelligence Has Become A Tool For Classifying And Ranking People”