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Cookie consent tools are being used to undermine EU privacy rules, study suggests

Most cookie consent pop-ups served to internet users in the European Union  — ostensibly seeking permission to track people’s web activity — are likely to be flouting regional privacy laws, a new study by researchers at MIT, UCL and Aarhus University suggests. Cookie consent tools are being used to undermine EU privacy rules, study suggests by Natasha Lomas on …

Yes, digital IDs are efficient. But they’re a threat to our very identities

“Digital systems – how they’re built, the data they gather (and the data they don’t), the categories we’re put into – by design require a flattening of our identities, reflecting a prioritisation of what most matters to the people collecting the data. Our identities are fluid – that’s what makes us human – but digital …

Apple, Facebook, Amazon preach privacy, but don’t believe the hype

“Lots of the companies that have gotten wealthy from selling us data-collecting devices — or from collecting our data — have learned to talk the talk on privacy. But they’re very often defining privacy in ways that serve their own interests first.” iPhone apps were beaming my personal information to all sorts of tracking companies …

8 Fundamental Data Anonymization Mistakes That Could Put Your Business At Risk

For data about EU citizens, it shouldn’t be possible to ‘single out an individual, link records relating to an individual or infer information concerning an individual’ without their consent – according to the GDPR. However, there are many situations where you need to use the data, for example, to facilitate software development, where you need …

Web Summit 2019 – The Privacy Track

How Can Privacy be Profitable? For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitable?’ Chasing the goal of profitability through privacy, I curated the Privacy Conference at Web Summit 2019. I attended sessions …

How top health websites are sharing sensitive data with advertisers

“Some of the UK’s most popular health websites are sharing people’s sensitive data — including medical symptoms, diagnoses, drug names and menstrual and fertility information — with dozens of companies around the world, ranging from ad-targeting giants such as Google, Amazon, Facebook and Oracle, to lesser-known data-brokers and adtech firms like Scorecard and OpenX. Using …