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Most people will trade privacy for access to services such as Google, says Box CEO

Most people would be willing to give up privacy online in exchange for access to services such as Google, Box CEO Aaron Levie said.  “I think that most consumers will make that trade,” Levie told CNBC. While data privacy laws like California’s pose a threat to the business model of some tech companies, Levie argued it …

Protecting data privacy needs constant evolution

In such a fast-evolving field as technology, it is perhaps inevitable that new regulations are out of date as soon as they emerge from the legislative mangle. So it has proved with the EU’s landmark General Data Protection Regulation, six years in the making before coming into force in May 2018. Protecting data privacy needs …

Setting Sail on “Sale” – Getting Underway with the CCPA

The California Consumer Privacy Act (CCPA) provides broader rights to consumers and stricter compliance requirements for businesses than any other state or federal privacy law on the books. Preparing for CCPA requires expert judgment and team effort. Arguably, the most challenging unanswered question is this: What is a sale under CCPA? Panel discussion with Eric …

California’s AG will prosecute companies that weren’t CCPA compliant by January 1st

Attorney General (AG) Xavier Becerra clarified at a news conference in Sacramento that he fully expects businesses to be compliant with the CCPA immediately starting January 1st, 2020, and that his office will enforce violations that occurred before July 1st. Read the full post on the DataWallet Medium site California’s AG will prosecute companies that …

8 Fundamental Data Anonymization Mistakes That Could Put Your Business At Risk

For data about EU citizens, it shouldn’t be possible to ‘single out an individual, link records relating to an individual or infer information concerning an individual’ without their consent – according to the GDPR. However, there are many situations where you need to use the data, for example, to facilitate software development, where you need …

Web Summit 2019 – The Privacy Track

How Can Privacy be Profitable? For any organization holding its customer’s personal data, GDPR and CCPA have upped the ante on Privacy. The big question for marketing and product leaders is ‘How can privacy be profitable?’ Chasing the goal of profitability through privacy, I curated the Privacy Conference at Web Summit 2019. I attended sessions …

Website privacy options aren’t much of a choice since they’re hard to find and use

You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. While many websites offer a way to opt out of targeted advertisements or unwanted emails, we discovered in our recent research that exercising privacy choices isn’t always easy. But that helped us …