“What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz Advisors LLC. In a digital world where businesses are so focused on demand generation and revenue opportunities, marketers often view data privacy policies as yet another hurdle to jump …
Continue reading “Why marketers should embrace data privacy, not view it as an obstacle”
“Please take the time to watch and reflect upon the most important segment from Singularity ever. Ever. Yet, it was ignored by most because the assumption from all the digital experts and entrepreneurs is that they are going to own everyone’s personal data and use it for their exponential benefit. Wrong. The adtech model is …
The findings revealed that respondents’ willingness to share their home address dropped 10 percentage points, while personal email address dropped 7 percentage points and first and last names were down 6%. Consumers surveyed did not change their mind much about sharing personal data, even if a brand offered to use that information to better personalize their …
Consumers are less likely to share their data this year than they were in 2018, according to a new study by the Advertising Research Foundation (ARF) shared with Marketing Dive. When it comes to privacy policies, those surveyed said they understand why marketers use data for targeted advertising. However, many claimed they didn’t know technical …
Researchers from two universities in Europe have published a method they say is able to correctly re-identify 99.98% of individuals in anonymized data sets with just 15 demographic attributes. The suggestion is that no “anonymized” and released big data set can be considered safe from re-identification — not without strict access controls. “Our results suggest …
Continue reading “Researchers spotlight the lie of ‘anonymous’ data”
“Warner’s proposal, introduced with Senator Josh Hawley (R-Missouri), would require companies with more than 100 million monthly users to disclose the types of data they collect about each user and to assess its value. It also includes privacy rules similar to those passed last year in California, where you will soon be able to request …
Continue reading “Senators Want Facebook to Put a Price on Your Data. Is That Possible?”
The revision of the payment services European legal framework operated by the Second Payment Services Directive (PSD2) deems to respond to the challenges set forth by the thriving innovation in the industry. Its aim is to allow Fintech companies and incumbent players (aka banks) to keep creating novel business models, while ensuring the enhancement of …
Continue reading “PSD2, GDPR and Banking Secrecy: What Role for Consent?”
[…] Separately, for all the appeal of Solid “pods” and other Personal Data Stores, there seems to be a conflict between them (requiring an ability to understand, capture, and contain such data) and the unlimited data flows that characterize the post-Internet world. [… ] The Personal Data Universe refers to a vast and constantly changing …
Continue reading “My Data Universe: agency and control beyond possession and comprehension”
As digital technologies facilitate the growth of both new and incumbent organisations, we have started to see the darker sides of the digital economy unravel. But what do young people who grew up with the internet think about this development? Our research with 400 digital natives – 19- to 24-year-olds – shows that this generation, …
Continue reading “Revolt on the horizon? How young people really feel about digital technology”