The first vending machine where you pay with data. While all the experts are theorising that data is the new currency, Shackleton, part of Accenture since 2019, have actually put this into practice with Data Pro Quo, the world’s first vending machine where products are paid for with data. You can buy a smoothie with …
If you’ve ever struggled through a maze of online customer service to cancel a subscription or delete an account, you’ve likely encountered “dark patterns” — user interfaces that are designed to trick and frustrate users. The concept was coined in 2010 but is slowly being addressed in US legislation, with California this week announcing that …
Leo Kelion calls himself an Amazon super-user, since 1999 he has been an Amazon customer, and uses Echo speakers, Ring cameras, a Fire TV set top box and a Kindle e-reader. The data files returned as part of his data subject request included 31,082 Alexa conversations with audio clips, late night music requests from the …
There have been many recent definitions of Zero Party data, centering on the consumers sharing data with a brand as a very deliberate act. There is a gray area in between first party data held in a CRM that is openly declared and actual zero party data volunteered for a specific purpose. This well thought …
Continue reading “On Zero-Party Data and the dangers of consent-based Marketing”
What Are Anti-Rival Goods? Last week I had the pleasure of speaking with Pekka Nikander, Professor of Practise, Aalto University in preparation for our MyData presentation in December 2020. Pekka and his team have been researching why conventional markets for trading in data have failed due to data being an ‘Anti-Rival Good”. Watch this 5 …
There is a large ecosystem of four key players that is trading our data and our attention for revenues, at least in the West. As Apple vies for the position of trusted service and hardware provider, Google is ring-fencing the cookie game into its own proprietary stack. IMHO Facebook has screwed its customers and hopefully …
Continue reading “Clash Of The Digital Titans: Apple Takes Trust ‘Premium’”
I like this post because it does a couple of things: Firstly it shows how the ‘data mindset’ works, how a good analyst just looks at data from completely different angles to the average person. Secondly what WhatsApp can do with the trail of data you leave behind. Yet, I am less keen because the …
Continue reading “On a call with a telecom operator executive— should you sell your data?”
The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
“In May, The New York Times announced it was phasing out the use of third-party data for audience targeting in its direct buys by 2021, a year ahead of Google’s cut off for third-party cookie use within Chrome. [..] The Times has built 45 new proprietary first-party audience segments for clients to target ads. Those …
Continue reading “Inside The New York Times’ first-party data play”