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Category: Vertical Industry

Privacy-First, context-aware suggestions anticipate, guide and inspire customers

A first in the industry, our new Privacy Board unlocks insights to help brands understand and enhance data protection and privacy policies. Get a detailed view of the privacy timeline in real-time and a full understanding of your tracking compliance, all while being able to talk to an expert. Easily review and make adjustments, depending …

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NHS data grab on hold as millions opt out

More than a million people opted out of NHS data-sharing in one month in a huge backlash against government plans to make patient data available to private companies, the Observer has revealed. Under the scheme, GP health data for everyone in England, with identities partially removed, would be made available to researchers and companies for …

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How do we scale the Personal Data Economy?

MyData Plenary Session 10.12.2020 Description: Over the past few years we have witnessed regulators tightening data protection laws, consumers becoming increasingly conscious of their data, industries being built around the sharing of specific data sets (e.g., open banking), and start-ups developing platforms to facilitate the exchange of data. But what does it take to scale the …

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Highway to (Digital) Surveillance: When Are Clients Coerced to Share Their Data with Insurers?

Actuaries were the first data scientists. Pooled risk calculations, in the form of insurance underwriting, involved consumers implicitly consenting to their personal data being used – in return, the reduction of premium costs. Data in exchange for money. As technology advances, the data streams we are able to offer, or rather the insurers feel they …

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What is Zero Party Data from PrivacyCloud

“Zero-Party data: a step forward towards market dynamics controlled by demand, and not by supply, as a result of more efficient information flows between people and organizations. A deeper incursion into Customer Centricity and, as a result, into Human Centricity.” “Zero-Party cannot exist without an act of positive will (to expose such information) on the …

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Alexa, please tell Halo to stop recording everyone I talk to and everything in my vicinity.

It is inevitable that Artificial Intelligence gets embedded into pretty much every machine and system we interact with. The benefits of systems that use every bit of available data and that learn from experience are as significant as electrically powered devices were in the last century. Yet the impacts and risks of A.I. on individuals …

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A customer dialogue that will grow into a trusted relationship

A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. Company Norwich Union Insurance (General, Life, Wealth and Auto Recovery) . Charter Develop projects to commercialize the available data Plan Hunt down all facets of customer data, and give customers transparency into what we knew, …

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Talking back to the algorithm – why streaming consumers must be given control

“The promised personalization of cord-cutting and algorithms – watching what I want, and only what I want, when I want, for a price that seems appropriate for what I consume – should be paying off big time, right? Then why am I so frustrated?” “[…] streaming services have seen a massive growth. But growth is …

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