How business model evolution can and will help to overcome the trust challenge for corporations Traditional business models have largely been built on the expectation that customers will pay upfront for a product or service. The more explicitly we can tie payment to impact achieved, the more successful we will be in restoring trust. Today’s …
Personal data presents a “privacy paradox,” where users’ concerns aren’t reflected in their behaviors. We need “digital agency” — the ability to own the rights to their personal data, manage access to this data and, potentially, be compensated fairly for such access. Why don’t users care enough to take actions that match their concerns? What …
Continue reading “Why It’s So Hard for Users to Control Their Data”
Open Banking refers to a specific U.K. organization authorized by the Competition and Markets Authority on behalf of the U.K. government. The broader use of the term open banking refers to the set of laws, technical specifications and implementations around the world to improve the secure sharing of customer financial information, with full approval by the customer. Now, …
Continue reading “Open banking — lessons, challenges and paths forward for new banking services”
The Center analyzed the perspectives of 1,000 U.S. adults in August 2019 regarding 25 issues concerning health care and digital technology. Key findings were: 80% of people believe access to health care is a basic right available to all citizens regardless of ability to pay, an opinion shared by most Americans — even those who …
Continue reading “Will Trade Data for (Cheaper) Health Care – USC’s View of the Future”
Most Americans are worried about how companies and governments will use technology like facial recognition and encryption, and how it will affect their data and security, according to a new survey from VPN provider ExpressVPN. “The biggest takeaway,” Li said, “is that Americans have reached a breaking point where they’re uncomfortable with companies liberally collecting …
Continue reading “92% of Americans would delete an app that sold their personal information”
Unlike the UK, the US does not have a regulator-led open banking system, meaning that banks, data aggregators and third party fintechs have tussled over the best way to ensure customers can safely and simply share their information. JPMorgan Chase has sent fintechs a letter warning that they will be cut off from retrieving customer …
Continue reading “JPMorgan Chase gives fintechs data access deal deadline”
“Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Privacy legislation, such as Europe’s GDPR and the recently enacted CCPA in the U.S., amount to a new age of stringent data collection, with consumer consent being essential – data needs to …
Continue reading “The Future of Premium Programmatic: Scaling Zero-Party Data”
MyData is a human-centric and ethical approach to personal data, which aims at a far, sustainable, and prosperous digital society for all. In order to make this vision a reality, we believe three major paradigm shifts need to take place. We should be able effortlessly, seamlessly and instantaneously to exercise our digital rights when using digital …
“One key reason for adding a registration wall is to better understand your audience. Now instead of thinking you have two different users on desktop and mobile, you will be able to link these reading activities together via the user’s email address.In the UK, The Telegraph has also found success with a premium tier of …
Continue reading “The importance of registration walls for subscription journeys”