There’s been a shortfall of display ad revenue, first of all, forcing publishers around the world to cut and furlough staff. The New York Times estimated a 55% ad revenue shortfall, which is pretty indicative of what’s going on in the wider market. Live events, meanwhile, are freezing or moving online, and direct buys from …
B2C companies currently rely on the advertising ecosystem (Ad Networks, DSPs, SSPs and Ad Exchanges) for customer engagement. If a more cost effective alternative exists for acquisition, conversion and retention exists, then they will be persuaded to allocate budget. That budget will become the primary revenue source for a system of MyData Operators, accessed through …
Understanding MyData Operators focuses on practical aspects of technology and governance to make the operation of infrastructures for personal data easier and more human-centric, with the goal of establishing full interoperability between operators. For the white paper, the group studied examples of products, services and organisations that are in one way or another performing or supporting …
“What if the coronavirus, rather than the needs of commerce and government, drives us to build the digital identity infrastructure that we so desperately need? That is, an infrastructure for the 21st century — digital identity not digitised identity in a privacy-enhancing framework — that is in my opinion far more important to the economy …
Since the European General Data Protection Regulation (GDPR) mandate, marketers worldwide have reluctantly appended privacy consent mechanisms to their site user flow. The dark patterns they use show they have no viable alternative but to collect cookie data. Consumers respond by providing fake data, using ad blockers and other techniques. Escaping this vicious cycle requires …
It’s painful having to navigate the privacy consent forms for online services, and that’s before being able to find what you’re looking for from the endless permutations on offer. For the cash rich – time poor have long employed personal assistants to relieve them of this chore. But what about the rest of us? In …
Continue reading “Empowering Personal Data For Exponential Economic Growth”
A 2-part blog series for anyone interested in the protections that exist for customers who chose to access their financial data through third-party providers. We hope readers will come away with a clearer view of the different roles of businesses involved in open banking. Part I is about the ‘data retrievers’ — account information services …
“Michele Loi is a post-doctoral researcher at the University of Zurich. He argues that proponents of privacy should not put privacy above health – else risk sliding into irrelevance. [..] The second risk for privacy is paradoxical: it follows from having “too much respect” for privacy itself. If our concern with privacy prevents urgent political action …
From a privacy perspective Microsoft Edge and Yandex are qualitatively different from the other browsers studied. Both send persistent identifiers that can be used to link requests (and associated IP address/location) to backend servers. Edge also sends the unique hardware identifier of the device to Microsoft, and Yandex similarly transmits a hashed hardware identifier to …
Continue reading “The Best and Worst Browsers for Privacy, Ranked”