This is not a new post, dating from 2017, but it is worth listing here because of its increasing relevance in our leaky digital world and consumers’ unending quest for pleasure and benefits. “Known as the privacy paradox, it is a documented fact that users have a tendency towards privacy-compromising behavior online which eventually results …
“In May, The New York Times announced it was phasing out the use of third-party data for audience targeting in its direct buys by 2021, a year ahead of Google’s cut off for third-party cookie use within Chrome. [..] The Times has built 45 new proprietary first-party audience segments for clients to target ads. Those …
Continue reading “Inside The New York Times’ first-party data play”
I never imagined Warren Buffett weighing in on the Personal Data and Privacy conversation but his ideas regarding value are important to note. Rather than get into a price war, you’re better off keeping your price stable and instead invest in the three things that are more important to customers than price: 1. Relationship. All …
Continue reading “Warren Buffett Says Discounts Are for Dummies”
” Who remembers using ads in the “Items Wanted” sections of their local newspaper? How many people still do this? Of course, there are modern, on-line equivalents but they represent a tiny proportion of the introductions between buyers and sellers for used items, let alone new items. Surely this is not due to the lack …
Continue reading “Customer Purchase Intentions – There must be a better way”
A blue ocean email from 2006 on ‘adopting a model of information permission not surveillance’ for Norwich Union (Aviva) Insurance. Company Norwich Union Insurance (General, Life, Wealth and Auto Recovery) . Charter Develop projects to commercialize the available data Plan Hunt down all facets of customer data, and give customers transparency into what we knew, …
Continue reading “A customer dialogue that will grow into a trusted relationship”
“The promised personalization of cord-cutting and algorithms – watching what I want, and only what I want, when I want, for a price that seems appropriate for what I consume – should be paying off big time, right? Then why am I so frustrated?” “[…] streaming services have seen a massive growth. But growth is …
Continue reading “Talking back to the algorithm – why streaming consumers must be given control”
Apple’s recent announcement that iOS14 would issue a real and honest consent warning when you download a new mobile app. Would you say “yes” to allowing an app or brand permission to “track you across apps and websites owned by other companies?” Neither will 99% of consumers. This is actually a genius move by Apple. …
Continue reading “Apple Just Crippled IDFA, Sending An $80 Billion Industry Into Upheaval”
“I decided the following month that I needed to do something different with my life,” Mr. Ramaswamy said in a recent interview. “I came to realize that an ad-supported model had limitations.” Nearly two years after he left Google, he is testing his newfound conviction by mounting a challenge against his former employer. His new …
Continue reading “A Former Google Executive Takes Aim at His Old Company With a Start-Up”
Value-based rules reinforce trust in both companies and consumers. How can we create a set of shared rules and governance models that fulfil the criteria set out in the European Commission’s latest communique, and take into account the European values and on conflicting needs? Let’s start with research, values and the individual’s perspective. In the …