A thought that has been simmering for a few days now, if consumers want privacy, that seems to imply they don’t have it today. If they don’t have privacy – in an age where those complaining live, fully clothed and made up, in gated communities, behind doors with locks, in rooms with doors, with their …
Continue reading “Why Privacy for Profit: Can you build trust through offering privacy?”
“Zero-Party data: a step forward towards market dynamics controlled by demand, and not by supply, as a result of more efficient information flows between people and organizations. A deeper incursion into Customer Centricity and, as a result, into Human Centricity.” “Zero-Party cannot exist without an act of positive will (to expose such information) on the …
Continue reading “What is Zero Party Data from PrivacyCloud”
What Are Anti-Rival Goods? Last week I had the pleasure of speaking with Pekka Nikander, Professor of Practise, Aalto University in preparation for our MyData presentation in December 2020. Pekka and his team have been researching why conventional markets for trading in data have failed due to data being an ‘Anti-Rival Good”. Watch this 5 …
There is a large ecosystem of four key players that is trading our data and our attention for revenues, at least in the West. As Apple vies for the position of trusted service and hardware provider, Google is ring-fencing the cookie game into its own proprietary stack. IMHO Facebook has screwed its customers and hopefully …
Continue reading “Clash Of The Digital Titans: Apple Takes Trust ‘Premium’”
It is inevitable that Artificial Intelligence gets embedded into pretty much every machine and system we interact with. The benefits of systems that use every bit of available data and that learn from experience are as significant as electrically powered devices were in the last century. Yet the impacts and risks of A.I. on individuals …
I like this post because it does a couple of things: Firstly it shows how the ‘data mindset’ works, how a good analyst just looks at data from completely different angles to the average person. Secondly what WhatsApp can do with the trail of data you leave behind. Yet, I am less keen because the …
Continue reading “On a call with a telecom operator executive— should you sell your data?”
The current model of CRM sees B2B principles applied to B2C markets and that really just does not work. A revised B2C CRM would bring together the Marketing component of CRM with a preference center that helps a customer navigate markets they are interested in and to be able to exclude things they are not. …
According to survey results shared exclusively with Axios, Americans broadly want more control over what happens with their personal information and think that existing tools seem outdated and should be easier to use. But when you look a little deeper, you find that the polls are commissioned by companies selling privacy tools. The real behaviors …
Continue reading “Americans’ data privacy frustrations – but do you believe the polls?”
Dark patterns show up all over the web, nudging people to subscribe to newsletters, add items to their carts, or sign up for services. But, says says Colin Gray, a human-computer interaction researcher at Purdue University, they’re particularly insidious “when you’re deciding what privacy rights to give away, what data you’re willing to part with.” …
Continue reading “How Facebook and Other Sites Manipulate Your Privacy Choices”